Chief Executive Officer
Michael was born in Labrador City and raised in Baie Verte, Newfoundland and Labrador. With an interest in physical fitness and human kinetics at an early age, he pursued a Biology degree at Memorial University of Newfoundland prior to completing an honours degree in 2002 in Physiotherapy at the Manchester School of Physiotherapy in England. After spending 12 years working and running various departments as a Clinical II Physiotherapist with Central Health he opened Body Works Fitness & Physiotherapy. With over 20 years of experience in health promotion, Mike is a major health and wellness advocate for the rural regions he serves. In his role as Chief Executive Officer, Mike lends his extensive business background, his wellness knowledge, and leadership to all aspects of NEXXBAR. Mike sees the NEXXBAR as being a superiour product over foam rollers and other treatment tools such as balls, wands, and other massagers due to the unique, patented leverage system, and telescopic handle. He saw the potential to help more people with their pain and recovery through self-treatment in a way that no other product was able to.