ABOUT NEXXBAR

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ROSS O’KEEFE

Founder & President

Ross was born, raised, and resides in St. John’s, Newfoundland and Labrador, Canada, with his wife and two children. While working remote locations for extended periods he developed severe and chronic neck and back issues. As the saying goes, “Necessity is the mother of all invention,” and not able to avail of treatment such as physiotherapy, massage, or chiropractic adjustment, self-treatment was the only option.


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MICHAEL SHELLEY

Chief Executive Officer & Co Founder

Michael was born in Labrador City and raised in Baie Verte, Newfoundland and Labrador. With an interest in physical fitness and human kinetics at an early age, he pursued a Biology degree at Memorial University of Newfoundland prior to completing an honours degree in 2002 in Physiotherapy at the Manchester School of Physiotherapy in England.


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CHRIS CLUETT

Director & Chair of Board

Chris was born in St John’s, Newfoundland and Labrador. He always had a passion for physiotherapy, health and wellness. Chris was inspired to pursue a career in Physiotherapy after a serious right knee injury requiring multiple surgeries and rehabilitation. He pursued a Kinesiology degree at Memorial University of Newfoundland prior to completing a degree in Physiotherapy at Dalhousie University in 2003.


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THE PRODUCT

NEXXBAR

The Active

Included here are those that go beyond fitness for health or moving on the weekend, these are serious competitive and amateur athletes that put a toll on their body and for whom self-care and recovery are paramount. They are either well versed, and use many current self-treatment tools regularly OR they are hard on their body and are experiencing pain and injury due to repetitive stress and overuse, poor balance, and an ‘all or nothing’ approach to recover.

The Lifter

Warehouse workers and construction workers are individuals who spend a great deal of time pulling and lifting. They also twist more than other professions. Lifting and forceful movements are a significant cause of back strain in this profession. You can put motherhood into this category. From pregnancy and breastfeeding to lifting a child all day and hauling a heavy diaper bag, motherhood can take a toll on the health of your spine and muscles.

The Sitter

This group consists of working professionals, often dual-income families, who have two or more active and busy children. This group is starved on time and find it difficult to take care of or find time for themselves. Due to the nature of their movement, or lack of – desk work, commutes, sitting at events, lack of regular exercise, texting, etc., they are often in a lot of pain. In addition, they experience significant chronic pain due to stress (neck, shoulder, jaw).

The Giver

Those who give most are also suffering. Nurses have the task of moving patients on a regular basis. Those working in nursing homes are particularly at risk because of the lack of mobility of many patients. Moving patients can account for as much as 80% of work-related back injuries in nursing home settings. Dentists, surgeons, and other doctors who spend most of their time on their feet are also at risk for developing work-related back pain. This often comes from stooping. Physiotherapists, chiropractors, and massage therapists also experience work related hand and body pain due to the physical demands of treatment.

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OUR STORY