ROSS O’KEEFE


ROSS O’KEEFE

Founder & President

Ross was born, raised, and resides in St. John’s, Newfoundland and Labrador, Canada, with his wife and two children. While working remote locations for extended periods he developed severe and chronic neck and back issues. As the saying goes, “Necessity is the mother of all invention,” and not able to avail of treatment such as physiotherapy, massage, or chiropractic adjustment, self-treatment was the only option. The only device Ross had available to him was a baseball bat. This proved difficult to maneuver, so Ross attached his belt to the bat, creating the initial NEXXBAR and it’s unique leverage system. After using his makeshift bat and belt regularly and getting relief for his pain, he researched buying a product with similar characteristics. There was none available.

Several prototypes were developed in conjunction with the Department of Engineering, Memorial University of Newfoundland and Labrador, as well as with input from local physiotherapists. Quickly realizing the effectiveness, uniqueness, and versatility of NEXXBAR Michael Shelley, Body Works Fitness & Physiotherapy as well as Chris Cluett and Justin Whittle, owners of Proactive Wellness & Prevention invested in the company and together the team developed a product to take to market. The product was soft launched in market in 2017 and a full product launch coincided with the airing of Dragon’s Den on November 15, 2018.

Ross has spent most of his life appreciating fitness and a very active lifestyle. “I’ve always enjoyed promoting exercise and encouraging movement over drugs to manage pain. I believe the daily use of NEXXBAR will help people feel better, move better, and live better.”


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